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Looking to own your own Speed Queen Laundrette?

We want to get to know you.



With over 3 years in the Irish market combined with 30+ years in Europe. There is a wealth of knowledge and expertise in the Speed Queen Europe and Ireland organisations to bring value and success to your very own laundrette.


On hand leadership team that brings key learnings, critical solutions and ideas to support the process of setting up and operating a Speed Queen in Ireland.



Turn key solution

The turnkey solution delivers everything from mechanical and electrical. Executing a full store fit-out, furniture and supply of all machines required. Additio-nally providing the technology required to operate daily. 


Included in our licence is customer and backend technology and apps, marketing, phone and social customer service as well as full business support. 

Ready to invest in a connected business, remotely manageable and without permanent employees?


Patrick Brennan, CEO of DNL, and Brian Whyte, Chairman of DNL, are Partners of Speed Queen Licensed Stores, a self-service laundry concept developed by Alliance Laundry Systems, the world leader in professional laundry equipment. DNL owns 24 Speed Queen in Ireland and is ready to support Irish entrepreneurs to develop their own network of launderettes. This opportunity aims to introduce the Speed Queen brand and its offerings to potential investors seeking prime locations and substantial passive revenue in a rapidly expanding market.


Speed Queen is the preferred choice among self-service laundries for the general public. With more than 1,200 stores in 30 European countries, Speed Queen is today the name of European self service laundries. 


For those interested, you will find below all the essential elements that establish Speed Queen as one of the most lucrative and prosperous investment options, making it an ideal choice for anyone seeking to diversify their investment portfolio.

Marco Treggiari Director EMEAI of Speed Queen pictured above with Patrick and Brian on the day of opening the 1,000th Speed Queen store in Europe in Tallaght, July 2022.



The hardest part is not about knowing how to open a laundromat but deciding where to open it. The choice of location is a strategic question. The estimated turnover of a self-service laundromat is calculated according to the demographic data and the characteristics of the targeted area which at Speed Queen Ireland, we can provide!

We have demographic information and will analyse it with you to select the most appropriate location for your Speed ​​Queen self-service laundromat.

The variables are how many machines will fit into the space and the amount of work that needs to be done in the unit, (800-1200 SQ ft).



10 reasons to invest in Speed Queen.

  1. Stable returns even in uncertain times

  2. The annual return can exceed the 30% of the initial investment in appropriate locations and with sufficient number of machines

  3. Profitability above retail businesses

  4. Expected return on investment in 4 of 5 years

  5. No payment royalties

  6. No need for permanent employees

  7. Does not require specific skills from the investor

  8. No competition online

  9. No product warehouse

  10. Relatively low break-even point thanks to small fixed costs

Are you interested?


Fill in your details below and our team will be in touch.


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